Using our expertise and latest technology to deliver results.

    BeaconUnited Cincinnati is your strategic partner in growth with Kroger. We focus on educating clients on Kroger’s Customer First Strategy and partnering with them to develop short and long-term strategies for success.

  • Building Brands with Fact Based Selling

    • Coordinate promotions with Themed Events, Loyal Customer Mailers and Digital Coupons
    • Understanding of Kroger’s Customer First Strategy to drive clients’ promotions, new items and assortment decisions
    • Kompass reviews with Kroger Category Managers
    • Dedicated Department Business Managers in grocery, dairy, frozen, confection and natural foods
  • Leveraging The Power Of The Data To Grow Your Business

    • Experienced analytics team drives your Kroger-specific go-to-market strategy
    • Unrivaled ability to develop business-building insight from dunnhumby, Market6 and Nielsen account-level syndicated information
    • In-depth understanding of Kroger’s Best Customer Communication Vehicles and how to leverage each vehicle to drive business results
    • Tools to analyze and unite multiple data sources

    DATA

  • Capturing year-over-year growth

    • National retail coverage of Kroger, covering all 2,425 stores
    • Consistent continuity-based retail approach in every division of Kroger
    • Focus on value-added in store selling of displays and making sure product is out of the back room
    • Our retail handheld computers are loaded with store inventory and track scanned sales for all Seasonal Displays to ensure product is on the selling floor
    • Web based perpetual updates on how your products are selling

     

  • Effective, focused management

    • Experts in Kroger’s Tradepoint promotional entry system
    • Knowledge of the Kroger calendar and timeline cut-off dates
    • Acquainted with the procedures for item set-up and on-boarding
    • Full EDI capability, deduction resolution and  purchase-order management