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About Us

Who We Are

BeaconUnited Cincinnati helps our clients customize their selling proposition with Kroger to ensure long term, sustainable success. We do this through harnessing the combined power of relationships, insights, analytics and experience. But we don’t do it alone, our strength comes through the help of our partners Co-Sales, Carlin O’ Brien and nationally, through BeaconUnited®.

 

Relationships: Building a brand takes more than just relationships, but having strong relationships at Kroger gives us access to sell our manufacturers’ stories. We’ve been working with Kroger and the people there for more than 25 years. Passage of time alone doesn’t develop the type of bonds that we have with category managers, senior executives and other decision makers. We have, however, discovered what does build those relationships: mutual trust, honesty, integrity, respect and results.

 

Analytics and Insights: BeaconUnited Cincinnati provides unparalleled insight into the purchasing behavior of Kroger shoppers. We have decades of experience working with dunnhumby, Market6 and Nielsen data, harnessing the power of the information to drive your business at Kroger.

 

Our team works closely with Kroger and our manufacturer clients to grow your customer base, build brand loyalty and drive sales by developing data-driven marketing plans consistent with the Kroger Customer 1st Strategy. We have an in-depth understanding of Kroger’s best customer communication vehicles and how best to leverage the different marketing vehicles to achieve our business objectives.

 

Experience: BeaconUnited Cincinnati has over 60 years of industry experience. Our mission is to be the best independent broker – using our experience to educate our clients about Kroger’s Customer First Strategies. At BeaconUnited Cincinnati, we are well-versed in Customer First. We know the philosophy behind the ideology and the ultimate goals that are driving those strategies. This experience becomes invaluable when we put one of our clients in front of Kroger.

 

Coverage

  • BeaconUnited Cincinnati covers all Kroger banners and divisions. In fact, half of all U.S. households shop in a Kroger store all of which are coordinated out of Cincinnati’s corporate headquarters.

    2014_Updated_Kroger_Map-v3

  • BeaconUnited Cincinnati covers all Kroger banners and divisions. In fact, half of all U.S. households shop in a Kroger store all of which are coordinated out of Cincinnati’s corporate headquarters.

    2014_Updated_Kroger_Map-v3

  • BeaconUnited Cincinnati is a member of BeaconUnited®, a venture of eight leading U.S. food brokers including: ArchPoint Sales, BeaconUnited Cincinnati, Blackford Brokerage, Brennan & Nagel, Carlin O’Brien, Co-Sales Company, ESM and Riteway Sales & Marketing. Together, BeaconUnited combines the reach and resourcefulness of a national firm with the personal touch and market know-how of regional experts. Learn more by visiting beacon-united.com.

     

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